Advanced Web Metrics with Google Analytics

7th
AUG

Book Description
Let Web metrics expert Brian Clifton help you maximize your website’s potential. In this book you’ll discover the information you need to get a true picture of your site’s impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You’ll learn to:

Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
Discover the benefits of ad version testing and the insight multivariate testing can bring

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.

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